Within Mailchimp's dynamic marketing team, our objective was to develop a brand that represents one of Mailchimp's small business customers. In this capacity, I collaborated with the brand team to provide high-quality brand and UI assets as well as assist the art director with storyboarding video promo content.
We kicked off the project by brainstorming brand ideas to represent some of Mailchimps small business customers. I was given the task to design a funky women owned coffee brand called Frothy Jane.
For Frothy Jane, I helped design the brand guide, product packaging, and UI assets for website.
The brand was included in our fall campaign, "More than a small business." This promo video shows small business can use Mailchimp's tools to do extraordinary things.
The following year, I worked with the marketing team to develop another the explainer video. We aimed to craft a cohesive narrative that effectively communicates the intricacies of Mailchimp's offerings using Frothy Jane as an example company. I helped produce high-quality UI assets, designed to seamlessly integrate with the motion designer's animations.