Embarking on this project, my initial step involved conducting a comprehensive analysis of the competitor landscape. Recognizing the need for this subbrand to distinguish itself from the myriad of existing expert programs, I set out to ensure its uniqueness and distinctiveness.

The logo was inspired by the signature "W" in the Woo Commerce logo. I altered the letterform to look like an upward trending graph.

I chose a calming color palette for the Expert program with a yellow highlight color for the CTA. The abstract purple shapes in the background images are drawn from the "Woo" logo.