Each of these iconic figures played a pivotal role in shaping the fashion industry, which inspired our choice of Didot as the primary font for the film collection. As the typeface famously featured in the Vogue logo, Didot establishes an immediate and timeless connection to the world of fashion, perfectly aligning with the collection’s branding.
We promoted the film collection through Mailchimps standalone website for film and podcast called Mailchimp Presents.