Project Overview
Mailchimp Presents is a collection of original content that celebrates the entrepreneurial spirit. I collaborated with the marketing team to design the social, video, and email assets to promote their latest film collection You Are What You Wear. The collection showcases legends Iris Apfel, André Leon Talley, and Bill Cunningham as they effortlessly move through the complexities of business, branding, and marketing.
Each of these iconic figures played a pivotal role in shaping the fashion industry, which inspired our choice of Didot as the primary font for the film collection. As the typeface famously featured in the Vogue logo, Didot establishes an immediate and timeless connection to the world of fashion, perfectly aligning with the collection’s branding.
We promoted the film collection through Mailchimps standalone website for film and podcast called Mailchimp Presents.