Project Overview
Mailchimp is a leading platform for marketing automation and email marketing. On our social channels, we share a range of customer stories, podcasts, marketing tips, and webinars focused on automation. In 2021, I collaborated with Mailchimp's talented marketing team to create social content within our design system that reflected the brand's sophisticated identity within a polished, professional framework.

When developing a new system for social, our team prioritized establishing an intuitive template grid and color system. This ensured that each post felt cohesive and on-brand, even when showcasing diverse content—from customer interviews to our latest podcast.